The world’s largest salmon producer keeps its master data fresh, week after week

Spot prices that change every week. Transport rates across 25 production countries. New sites going live around the world. Mowi needed master data that could keep up.

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Mowi ASA, formerly Marine Harvest ASA, is the world's largest producer of farmed Atlantic salmon. Headquartered in Bergen and listed on the Oslo Stock Exchange, the company harvested around 475,000 tonnes in 2023, roughly 20% of the global market, and serves customers in more than 70 countries. Few salmon producers control as much of the chain as Mowi does, from genetics and feed to farming, harvesting, processing, logistics, sales and marketing.

Farming is concentrated in Norway, Scotland, Canada, the Faroe Islands, Ireland and Chile. In 2018, Mowi began rolling out Infor M3 Cloud Edition across the whole organization.

 

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Fresh data, in every market, every week

 

Mowi operates sites and marketplaces all over the world, which makes it hard to keep master data timely and up to date. Spot prices differ from market to market and have to be updated every week. Transport rates in 25 production countries, and in every country that represents a market, need frequent updates too.

The challenge grew as the M3 Cloud Edition rollout spread from the start in 2018 to Europe and then to Canada and the US. Preparing master data is one of the most critical parts of any go-live, and every new site had to get it right.

Hear from Mowi

 

Mowi invested in Vince Excel Add-In in 2018. Within six months, more than 100 end users had picked it up. Today it supports a long list of critical daily processes, including spot-market prices, sales contracts, purchase agreements, budget figures, transport rates for internal calculations and the import of production orders.

Ståle Solheim, Senior ERP Consultant Supply Chain at Mowi says: – We see Vince Excel Add-In as the best tool in the market to explore and maintain our master data in a secure and controlled way.

 

A tool that spread across the business

Most of Mowi's business units use it, with Infor M3 as the main ERP system. When a new production site is set up, the team builds master data across all the required registries with the Excel Add-In. It can be a huge job, but reusable templates keep it moving.

The templates draw on the business logic and rule sets in M3, combined with the tailor-made global template that Mowi has set as its standard. Even external consultants use the tool to work more effectively.

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Ready for new sites

Reusable templates built on Mowi's global standard make master data setup for new production sites faster.

Adopted fast

More than 100 end users within the first six months.

One tool, many processes

From spot prices to production orders, used across business units and by external consultants.

Start keeping your master data up to date!

Click here to read more about the solution Mowi is using.